Break the rules and do things for yourself.
Who said this?
If you chose "e", you're the big winner. Mr. Schultz, CEO of Starbucks said this to a group of his employees and the results are staggering. The store in Seattle's trendy Capital Hill neighbourhood looks like an independent with an independent name- 15th Avenue Coffee and Tea. How can this be? Big Bucks Starbucks masquerading as an independent? Mr. Schultz is a very clever businessman.(google Starbucks Rebounds- blogger won't allow me to hyperlink!)
Perhaps time for a refresher course taught by community-based economist Michael Shuman, author of Going Local: Creating self Reliant Communities in a Global Age (1998) and the more recent book The Small-Mart Revolution: How Local Businesses are Beating the Global Competition (2006). Shuman writes in his blog.
Growing evidence suggests that every dollar spent at a locally owned business generates two to four times more economic benefit—measured in income, wealth, jobs, and tax revenue—than a dollar spent at a globally owned business.Please read Michael Shuman soon! He's one of our greatest hopes for re-igniting economically smart, vibrant communities. When is he coming to Vancouver? Hopefully soon!
Now I know he's not from Vancouver either but please google JOHNNY CUPCAKES (blogger won't allow me to hyperlink!) to really let it sink in how extraordinary it is to be a local business and the amazing impact it has on everyone in the community!
His twitter bio says: "Dropped out of school + started a family run, ltd edition multi-million dollar t-shirt brand w/ no start-up loans, education, investors, advertising + wholesale". Worth following I'd say...